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Is Greenwashing Dead or just Re-Packaged? A look at The Good, The Bad and the...
gap Remember Greenwashing? It was the term given to brands that lied, claiming their products were eco-friendly and therefore preferred by customers who were eco-minded, when the products really...
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The Hipster in us all. Why we care.
I must admit, I never, ever thought I would ride a single-speed bike. I would spot the lithe and lean figures accessorized to the hilt, riding with a beyond safe narrow hand grip weaving and winding...
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Product Versus Pitch & Why Nokia Should Pull All Advertising
Nokia should pull all advertising. Riding to work the other day I flashed past a bus shelter housing an ad for a new Nokia phone. I couldn’t tell you what model it was, I can tell you the headline....
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Softpower: What is the Impact of Australia’s Laid Back Nature?
By the time I saw a bus passenger give the driver a large carnation, I knew I was witnessing something unique. This was the third or fourth time I had witnessed an atypical behaviour by a stranger....
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